One of the biggest challenges many solopreneurs, micropreneurs, side-hustlers, and freelancers face is getting their first customers. You have a great idea, a service or product you’re excited about, but no audience or marketing budget. So, how do you get people to notice you without spending a fortune?
Fortunately, you don’t need a massive advertising budget to attract customers. What you do need is a smart, strategic approach. Here are five practical ways to get your first customers without breaking the bank.
Leverage social media the right way
Social media is free, but simply posting random content won’t bring in customers. Instead, focus on engaging your audience with content that builds trust and authority.
How to do it effectively:
- Choose the right platform – Identify where your target audience spends time. LinkedIn works well for B2B, Instagram for visual businesses, TikTok for younger audiences, and Facebook Groups for niche communities.
- Show, don’t just tell – Share behind-the-scenes content, client transformations, testimonials, and success stories.
- Engage, don’t just post – Comment on potential customers’ posts, join discussions, and reply to comments and DMs.
- Offer value first – Create helpful, shareable content like how-to guides, tips, and industry insights before asking for a sale.
💡 Example: If you’re a freelance graphic designer, post short tutorials on designing social media graphics or improving brand aesthetics. Showing your expertise attracts potential clients.
Tap into online communities and network effectively
Engaging in online communities and networking events can bring in organic leads. Rather than directly promoting your business, focus on offering value in discussions.
Where to connect with potential clients:
- Facebook Groups & Reddit – Find niche groups where your audience hangs out. Answer questions, share insights, and subtly mention your services when relevant.
- LinkedIn & Twitter/X – Connect with industry peers, share valuable posts, and engage in discussions in your field.
- Local networking events & meetups – If relevant, attend local events and business meetups to build relationships.
💡 Example: A virtual assistant looking for clients can join entrepreneur-focused Facebook Groups and provide helpful productivity tips. Business owners looking for assistance may reach out.
Offer a free or discounted first service strategically
When you’re just starting, getting social proof and testimonials is crucial. Offering a limited-time free or discounted first service can help:
✅ Get real-world experience with clients
✅ Build testimonials and case studies
✅ Gain referrals from satisfied customers
How to do it right:
- Set clear boundaries – Offer a free or discounted service for a limited time or a set number of clients.
- Make it valuable – Even if it’s free, ensure high quality so clients see the full value of your paid service.
- Ask for something in return – Request a testimonial or referral after a successful project.
💡 Example: A new social media manager might offer a free Instagram audit, providing actionable tips. Many business owners will be impressed and want ongoing services.
Generate referrals and word-of-mouth marketing
Your existing network (friends, family, former colleagues) can be a goldmine for referrals. Even if they don’t need your service, they might know someone who does.
How to generate referrals:
- Let people know what you do – Tell your personal and professional network about your services.
- Offer referral incentives – Provide a small discount or bonus service to people who refer new clients.
- Ask happy clients for referrals – Simply say, “If you know anyone who might need this, I’d appreciate an introduction.”
💡 Example: A freelance web designer can offer past clients a 10% discount on future work if they refer a new client.
Start with freelance marketplaces and job boards
Freelance sites and job boards can be a great way to get initial projects, even if you plan to find clients elsewhere later.
Best platforms for beginners:
✅ Upwork & Fiverr – Competitive, but great for building experience.
✅ PeoplePerHour & Toptal – Good for professionals with niche skills.
✅ LinkedIn Jobs & ProFinder – Clients actively looking for services.
✅ Niche-specific job boards – Examples: We Work Remotely (for remote jobs), Behance (for designers), etc.
💡 Example: A copywriter can start with small blog-writing gigs on Upwork, then transition to higher-paying private clients once they have testimonials.
Final thoughts: take action now!
If you’re still unsure whether your side hustle is worth pursuing before diving into customer acquisition, check out our blog post, Will Your Side Hustle Take Off? 5 Simple Ways to Know If Your Idea Is Worth It. It will help you validate your idea before investing time in attracting customers.
You don’t need a huge marketing budget to attract your first customers—you just need the right strategy.
🔹 Leverage social media smartly – Engage with your audience and offer value.
🔹 Network and participate in online communities – Build connections, not just sales pitches.
🔹 Offer a free or discounted first service strategically – Get testimonials and experience.
🔹 Encourage word-of-mouth referrals – Your network can be your biggest asset.
🔹 Use freelance platforms to gain experience – Go where clients are already looking.
🚀 Your first customer is out there—you just need to take the first step!